Automation with a conscience.
We help founders and teams make principled decisions that scale. Morális blends investment readiness, brand positioning, and AI-powered automation—without compromising ethics.
“'of or pertaining to manners, morals, or ethics' — morálís”
How we help
Three focused tracks to accelerate your growth with principled automation
Investment
Narrative & data prep (decks, KPI runway, metrics hygiene)
- ✓Fundraise readiness sprints & mock Q&A
- ✓Light diligence, GTM & ops modeling
- ✓Investor deck optimization
Brand Positioning
Positioning & messaging workshops
- ✓Identity system direction (wordmark, palette, voice)
- ✓Website storytelling & launch plan
- ✓Market positioning strategy
Automation (AI)
Ops audit & automation roadmap
- ✓Agentic workflows (CRM, support, research)
- ✓Compliance-minded implementation & training
- ✓AI integration consulting
Our process
A structured approach to principled growth and automation
Discovery
45-min intro via Cal.com; goals, constraints, success criteria.
We start with a candid conversation about your challenges and aspirations.
Diagnostic
1–2 week deep dive; deliver insights + roadmap with ethical guardrails.
Comprehensive analysis with clear recommendations and ethical considerations.
Build
Execute sprints on the chosen track(s); weekly standups, clear artifacts.
Focused execution with regular check-ins and transparent progress tracking.
Enable
Train team, handover docs, instrument metrics for compounding.
Knowledge transfer and sustainable implementation for long-term success.
Our ethos
We operate on four promises: Ethics first, Outcomes over vanity, Clear documentation, and Sustainable automation. If we can't help, we'll tell you quickly and point you to someone who can.
Ethics First
Every decision is evaluated through an ethical lens
Outcomes over Vanity
We prioritize measurable results over impressive presentations
Clear Documentation
Transparent processes and comprehensive knowledge transfer
Sustainable Automation
Build systems that compound value over time
Frequently asked questions
Clear answers to help you make an informed decision
The Team
Meet the founders behind Morális
Moodi Odat
Former VC Investor who's helped scale two series B start-ups from $10M to $20M ARR. Highly operationally-experienced: Moodi has built automation infrastructure for multiple series A start-ups.
Nathan Morales
Former database and UX consultant turned serial founder who specializes in creative branding. He's been a part of multiple database migrations and digital experience projects with Fortune 500 companies.